Canadian Red Cross

  • Red Cross volunteers help people affected by a disaster, most often a residential fire (this picture was taken before the COVID-19 pandemic).

    Photo: Maude Richard

  • When major disasters like the spring 2019 floods occur, the Red Cross is there to provide support for the hundreds of families whose lives are suddenly turned upside down.

    Photo: Joe Alvoeiro / Canadian Red Cross

  • Donations also enable volunteers to receive emergency response training to take care of our communities 24 hours a day, 365 days a year.

    Photo: Red Cross

  • Noëlla Voyer is just one of the 3,000 Red Cross volunteers in Québec who provide invaluable support to families that have lost everything.

    Photo: Red Cross

  • We sometimes underestimate the power of a cuddly toy or a smile. The volunteers give teddy bears to every child who has been affected by a disaster.

    Photo: Red Cross

  • People affected by a disaster get emergency assistance based on their needs in terms of food, clothing and shelter. They can also count on the Red Cross to lend them all kinds of support, including a sympathetic ear.

    Photo: Red Cross

  • When a disaster happens abroad, whether it’s an earthquake, tsunami, or food crisis, the Red Cross sends out its emergency response teams. Honduras, Hurricanes Iota and Eta, November 2020.

    Photo: Red Cross


Responded to 17 major Canadian disasters or emergencies in 2019-2020

67,000+ people helped thanks to the support of 11,900+ volunteers during the same period

In Québec, 1,117 interventions helped 25,000+ individuals in 2019–2020

Canada’s Standard Bearer for Humanitarian Aid and Public Health

For Canadians as well as people around the world, the Red Cross has long been synonymous with help, hope and comfort in time of emergency. Whether during flooding in eastern Canada, forest fires in the western part of the country, humanitarian crises resulting from wars in other areas of the globe, or natural disasters such as earthquakes, hurricanes or the COVID-19 epidemic, the Red Cross is always on the front lines offering assistance and relief.

Red Cross volunteers and staff make up a huge network in every Canadian province and territory that can be mobilized at any moment to provide the people affected by an emergency situation with the basic essentials (comfort, food and shelter, new clothing, personal care kits) for the time it takes for them to get back on their feet and rebuild their lives, which may involve months, if not years. The Red Cross also sees to it that those receiving help and their communities will be better prepared to handle future crises by promoting the strengthening of their resilience. Since the outbreak of COVID-19, the Canadian Red Cross ensures the safety and well-being of the vulnerable among us, notably seniors living alone in isolation, by providing emergency food baskets, home visits and friendly telephone calls.

Power Corporation is proud to support the Red Cross as a key partner enabling it to provide, right from the outset of an emergency, help to those who need it most, when they need it most.

Through the generous financial support of Canadians and partners, the Canadian Red Cross is able to touch as many lives as it does.
Stéphane Lemay
Vice-President and
General Counsel
Power Corporation


See videos from Canadian Red Cross.