FitSpirit

  • FitClub, a FitSpirit training program, wraps up with a running event that brings together thousands of participants to a 5K or 10K run.

    Photo: © FitSpirit 2014

  • An active lifestyle has positive effects not just on physical fitness and mental health but also on perseverance and academic success.

    Photo: © FitSpirit 2013

  • FitSpirit helps teenage girls discover the advantages and the enjoyment that come from taking part in physical activity in an environment that is positive, rewarding and open to everyone.

    Photo: © FitSpirit 2013

  • FitSpirit gives teenage girls the possibility of being active with their friends, encouragement, and a positive environment with an emphasis on fun!

    Photo: © FitSpirit 2014

  • Since 2007, FitSpirit has created awareness among more than 110,000 teenage girls in hundreds of schools in Quebec and Ontario to develop healthy lifestyle habits based on realizing their own potential.

    Photo: © FitSpirit 2014

  • FitSpirit’s team is made up of dynamic and inspiring young women. These ambassadors demonstrate the organization’s values and feel strongly about the importance of good health for teenagers.

    Photo: © FitSpirit 2014

BY THE NUMBERS

Approximately 110,000 girls in Ontario and Québec have benefitted from FitSpirit programs

12 – 17: Typical age of the girls in the program

200 secondary schools in Québec and Ontario are involved in the program

12,000 girls ran their first 5- or 10-kilometre race in 2016 through the FitSpirit program

Encouraging girls to become physically active

Studies show that 80 per cent of young girls, by the age of six, believe they lack competence in sports, while young adolescents are among the least active of all Canadians. Armed with such statistics, social entrepreneur Claudine Labelle founded FitSpirit in 2007 to reverse the trend.

FitSpirit is a charity whose mandate is to help teenage girls discover the enjoyment and empowerment that comes from physical activity in an environment that is positive, promotes a healthy self-image and is inclusive. The program focusses on promoting three values: the discovery of the pleasure that comes from being active, healthy eating, and the importance of good self-esteem.

The 5K & 10K Accomplishment

FitSpirit runs programs covering physical activities offered through some 200 secondary schools in Québec and Ontario in 2016. The most popular is an eight-to-ten week program of physical training, nutritional instruction and inspiration from motivational speakers that culminates with the girls successfully completing a five- or a ten-kilometre run.

“By coaching children from low-income areas, I realized how physical activity is an exceptional development tool,” said Ms. Labelle. “Being physically active builds self-esteem and leadership, and when you’re having fun doing an activity, you are even more likely to integrate it in your lifestyle. The subject fascinated me and the many available studies spoke clearly of the need for specific initiatives to address the problem of physical inactivity among young girls. When I founded FitSpirit, and became a social entrepreneur, I faced a great challenge. Gradually, a strong team was formed. Today, hundreds of school program leaders are engaged in the movement and thousands of girls are motivated to move together.”

“Claudine Labelle is a true social entrepreneur, using her business acumen to craft effective social programs in physical fitness,” said John Rae, Executive Vice‑President, Power Corporation. “Through her business-like approach, she has built a community of support for her programs, extending their reach and broadening their appeal.”

FitSpirit also promotes physical activity by partnering with local event organizers or leaders in schools who organize tailor-made opportunities for adolescent girls. Thus, they are encouraged to stay active throughout the year. The organization hopes to expand its reach in the next five years to cover all 10 Canadian provinces.

Claudine Labelle is a true social entrepreneur, using her business acumen to craft effective social programs in physical fitness.
John Rae
Executive Vice President
Power Corporation

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