Developing vibrant communities is an important priority for us. We are committed to fostering a greater quality of life within the communities where we work and live. We invest in initiatives that build community capacity and promote community well-being, including assistance to those most at risk, community housing, human services and sports and recreation.
An important part of our community investment focus is to seek social entrepreneurship in the social organizations that support community development. These social entrepreneurs are driven to champion their cause and devote their lives to the service of others. They use their knowledge and experience to forge change in their communities and to bring comfort and healing to those in need. We are also drawn to smaller initiatives that deliver broad social benefit because of their entrepreneurial, innovative approach.
In 2016, we devoted 25% of our overall community investments to community development programs, focusing on social entrepreneurship. Thirteen per cent of that 25% was given to United Way/Centraide campaigns.